The Definitive Guide to Integrating Social Media and Email Marketing [hubspot]

Introduction: Social media’s rapid rise in recent years gave marketers exciting new tools for communicating with customers and prospects. Suddenly, established marketing tactics such as email were seen as old fashioned, one-way channels that consumers were increasingly likely to ignore. Social networks such as Facebook, LinkedIn and Twitter offered an alternative: two-way communication channels where

Google experiments with Hotel Finder search tool

Google has been ramping up its transportation search features for desktop and mobile, but now it is shifting into full on travel mode with its Hotel Finder experiment. The Next Web reports that the utility is “designed to help users find the perfect hotel.” Easier said than done, of course, but maybe something that Google

Moonpig.com sold to PhotoBox for £120 million

Online greetings card retailer Moonpig.com has been sold to online digital photo service PhotoBox for £120 million in a merger that will create one of Europe’s largest personal publishers, the companies have announced. Nick Jenkins, the founder and chairman of Moonpig, is set for a multi-million pound windfall after agreeing to sell the business, including

Spelling mistakes ‘cost millions’ in lost online sales [BBC]

An online entrepreneur says that poor spelling is costing the UK millions of pounds in lost revenue for internet businesses. Charles Duncombe says an analysis of website figures shows a single spelling mistake can cut online sales in half. Mr Duncombe says when recruiting staff he has been “shocked at the poor quality of written

Facebook says membership has grown to 750 million

Facebook’s Mark Zuckerberg, left, and Skype’s Tony Bates announce a deal to include Skype’s video conferencing into Facebook’s social network. PALO ALTO, Calif. — For months, Facebook was uncharacteristically quiet about its membership growth. Whispers among those who closely follow the social-networking giant reached full-throated debate a few weeks ago, with word that Facebook’s numbers