How does Google make money? Surprisingly, 97% comes from online pay-per-click (PPC) advertising. So we decided to conduct some research and find out what the top 10 most expensive keywords are in Google. Some of our results about the most popular and most expensive PPC keywords were to be expected, while some (like cord blood
An introduction to the importance of Digital Marketing to businesses. As we may all know Social Media allows marketers to connect and engage potential customers where they are at. Whether they are on : LinkedIn, Twitter, Youtube, Facebook, Instagram and even some of the younger platforms like TikTok. Hubspot defines Digital Marketing as all marketing
Attracting customers to your online business involves a good digital marketing plan that protects your online reputation and brand while attracting customers that you ned. An online business must be to find through online search engines, while also exploiting the growing influence of social media. Here are some steps to follow inorder to achieve this